Terms of Service

By accessing or using the Craefto website and services, you agree to be bound by these Terms of Service. If you do not agree to these terms, please do not use our website or services. We reserve the right to update these terms at any time, and your continued use constitutes acceptance of any changes.

Craefto provides creative and technology services across brand (identity, strategy, design systems and creative direction), product (websites, digital products, applications and digital experiences), systems (AI automation, integrations, internal tools and business systems), media (photography, video, motion and creative content) and growth (campaigns, digital growth, optimisation and ongoing creative support), as fixed-price projects or monthly plans. The specific scope, deliverables, timeline, and fees for any project will be outlined in a separate proposal or statement of work agreed upon by both parties.

When engaging our services, you agree to provide accurate and complete information necessary for the project, respond to communications and provide feedback within agreed timeframes, ensure you have the rights to any materials you provide to us, make payments according to the agreed schedule, and designate a primary point of contact for the project.

Client Materials

You retain ownership of all materials you provide to us, including logos, content, images, and other assets. You grant us a license to use these materials solely for the purpose of completing your project.

Deliverables

Upon full payment, you will own the final deliverables created specifically for your project. We retain the right to use the work in our portfolio and marketing materials unless otherwise agreed in writing.

Pre-existing Materials

We retain ownership of any pre-existing materials, tools, code libraries, or frameworks that we incorporate into your project. You are granted a perpetual, non-exclusive license to use these materials as part of your deliverables.

Payment terms will be specified in your project proposal. Typically, we require a deposit before work begins, with remaining payments due at agreed milestones or upon project completion. Late payments may result in work suspension and may incur additional fees. All fees are non-refundable once work has commenced, except as otherwise specified. Monthly plans are billed monthly in advance, as set out under Monthly Plans.

These terms apply to our monthly plans (Essential, Studio and Partner) alongside the rest of these Terms of Service. You agree to them when you start a plan.

Billing

Plans are billed monthly in advance, in Australian dollars, through Stripe. Your plan renews each month until you cancel.

Studio time

Your plan reserves studio time each month: 10 hours on Essential, 30 on Studio and no set limit on Partner, where we plan the work with you each week. That time covers planning, revisions, testing and meetings as well as the work itself.

Priorities and estimates

You add requests to a shared, prioritised work queue, and at each planning session we agree what matters most. We estimate each piece of work before starting; larger work spans several months, with the total estimated upfront.

Costs budgeted separately

Advertising, software, AI usage, hosting and production costs, including shoot preparation, travel and editing, aren’t part of a plan. We agree them with you before they’re incurred.

Changing or cancelling

You can change plans or cancel at any time from Billing in your client portal. An upgrade starts straight away, with the difference charged for the rest of the month. A downgrade or cancellation takes effect at your next renewal, so you keep your plan until the end of the month you’ve paid for.

Ownership and handover

Work that’s complete and paid for is yours. If you cancel, we hand over the accounts we’ve set up for you. If we’ve built automations, we agree who looks after them, and their running costs stay with your accounts.

We treat all client information as confidential and will not disclose it to third parties without your consent, except as required by law or necessary to complete the project. This includes business strategies, proprietary information, and unpublished work. Confidentiality obligations survive the termination of our engagement.

We warrant that our services will be performed in a professional and workmanlike manner. However, we do not guarantee specific results, search engine rankings, or business outcomes. Our website and services are provided 'as is' without warranties of any kind, either express or implied, to the fullest extent permitted by law.

To the maximum extent permitted by law, Craefto shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from your use of our services or website. Our total liability shall not exceed the amount paid by you for the specific services giving rise to the claim.

Either party may terminate a project with written notice. Upon termination, you are responsible for payment for all work completed up to the termination date. We will provide you with all completed work and work in progress upon receipt of final payment. Provisions regarding intellectual property, confidentiality, and liability survive termination.

You may use our website for lawful purposes only. You agree not to attempt to gain unauthorized access to our systems, interfere with the proper functioning of the website, use automated systems to access the site without permission, or copy, distribute, or modify any content without authorization.

These Terms shall be governed by and construed in accordance with applicable laws. Any disputes arising from these terms or our services shall be resolved through good-faith negotiation. If negotiation fails, disputes shall be submitted to binding arbitration or the appropriate courts.

If you have questions about these Terms of Service, please contact us at hello@craefto.com. We are committed to addressing any concerns promptly and professionally.