How we work
Six stages, shaped to the work.
A brand, a website, an automation, a shoot and a campaign don't run the same way, so we don't pretend they do. Every engagement moves through the same six stages, and what happens in each depends on what we're making.
From the first call to what comes after launch
Every engagement moves through the same six stages. What happens in each, and how long it takes, depends on the work.
- 01
Discover
Understand the business, the people it serves and what success looks like.
It starts with a free 30-minute call, then whatever research the work needs: your goals, your audience, what already exists and what is getting in the way.
- Brand
- A shared view of what the brand needs to say, and where
- Product
- Clear goals, users and constraints
- Systems
- A map of the workflow and the best place to start
- Media
- A brief everyone agrees on
- Growth
- A baseline to measure against
You have, by capability
- 02
Define
Agree the scope, the approach and the price before anything is made.
We turn what we learned into a plan: what we will make, how we will know it worked, what it costs and when it lands. You get a fixed price before any work begins.
- Brand
- Positioning agreed, and a fixed-price proposal
- Product
- A first release scoped, and a fixed-price proposal
- Systems
- The first workflow chosen, and a fixed-price proposal
- Media
- A channel plan and shot list, priced as a project or a monthly plan
- Growth
- A plan, and a way to measure it
You have, by capability
- 03
Create
Explore and design with you until the direction is right.
Concepts, designs and prototypes, shared early and refined with your feedback. Nothing goes into production until you have approved the direction.
- Brand
- An approved identity
- Product
- Approved designs, ready to build
- Systems
- An agreed design for the system
- Media
- An approved grid, and a plan for the shoot or the edit
- Growth
- Approved creative
You have, by capability
- 04
Build / Produce
Make it real: build it, shoot it, edit it or set it up.
The approved direction becomes the finished thing, by the same people who designed it. You review it before anything goes live.
- Brand
- A finished identity, and the files to use it
- Product
- A tested build to review before launch
- Systems
- A working system, tested on your data
- Media
- A content stack and calendar, ready to publish
- Growth
- A campaign ready to go live
You have, by capability
- 05
Launch
Put it into the world, carefully.
We handle the release and the handover, so the switch is smooth and you know how everything works. Every project includes 30 days of support after launch.
- Brand
- A brand in use, with everything handed over
- Product
- Live, and yours
- Systems
- The new process in daily use
- Media
- Content scheduled and running on every channel
- Growth
- A live campaign, measured from day one
You have, by capability
- 06
Evolve
Learn from what is live, and keep improving it.
After launch we look at what is working. Many clients continue on a monthly plan, where new work is planned, made and launched every month within an agreed budget.
- Brand
- A brand that stays consistent as it grows
- Product
- A product that keeps improving
- Systems
- More time back, one workflow at a time
- Media
- Channels that post steadily and keep improving
- Growth
- Improvement you can measure
You have, by capability
Once, or every month
- A fixed-price projectRuns through the six stages once. You get a fixed price before any work begins, and pay in milestones as the work is delivered: typically 30% upfront, 40% at design approval and 30% on launch. Every project includes 30 days of support after launch.Services and prices
- A monthly planDefine, Create, Build / Produce and Launch repeat every month, from a shared, prioritised queue, within the studio time your plan reserves (10 hours on Essential, 30 on Studio and no set limit on Partner), from $1,900 a month. Estimates are agreed before anything starts.Compare the plans
What we need from you
- 01One person who can approve the work
- 02What you already have: logo files, guidelines, photos and content
- 03Access to the accounts involved, from your domain to the tools your team uses
- 04Feedback within 48 hours during reviews
- 05For shoots: people, products and locations ready on the day
- 06Honest answers about goals, budget and timing
Start here
Tell us what you're working on.
Book a free 30-minute call, or send us a message. We'll tell you plainly which stages your work needs, and what it would take.