Marketing Manager
Own the full marketing funnel for Craefto and the products and clients we work with. You will build and run go-to-market strategies, paid and organic social campaigns, lead generation, and SEO across whatever we ship next. This is a high-ownership role for an operator who can blend creative campaign thinking with data-driven execution.
What you'll do
Develop and execute end-to-end marketing strategies for Craefto and each product or client project we take on
Plan, launch, and optimize paid social campaigns across Meta, TikTok, LinkedIn, and Google
Own lead generation: build funnels, landing pages, and email sequences that turn attention into qualified leads
Drive SEO: keyword research, on-page optimization, content planning, and technical SEO in partnership with the dev team
Manage organic social channels (Instagram, TikTok, LinkedIn) including content calendar and posting
Write compelling copy for ads, social posts, landing pages, and email campaigns
Analyze campaign performance, track KPIs, and optimize for conversion, acquisition, and cost per lead
Coordinate with the design team to produce high-impact marketing assets
What we're looking for
3+ years of experience in digital marketing, growth marketing, or performance marketing
Proven track record of building and scaling marketing campaigns from scratch across multiple brands or products
Hands-on experience running paid campaigns on Meta Ads, Google Ads, and TikTok Ads
Working knowledge of SEO fundamentals and tools (Google Search Console, Ahrefs, Semrush, or similar)
Experience with lead generation funnels, landing pages, and email marketing platforms
Strong copywriting skills with the ability to write persuasively in both English and Mongolian
Experience with analytics tools (Google Analytics, Mixpanel, or similar) and data-driven decision making
Native or near-native fluency in Mongolian and English
Self-starter mentality with the ability to operate independently in a remote environment
Nice to have
Experience marketing SaaS, fintech, or consumer apps
Familiarity with CRM and marketing automation tools (HubSpot, Mailchimp, or similar)
Experience with conversion rate optimization and A/B testing
Basic design or video editing skills for quick social execution
Previous experience in a startup or fast-paced agency environment
Sounds like you?
Send your portfolio and a few words about yourself. We read every application.